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Brooklyn NY 11201
mike@centurytree.net
1 (718) 755-9384
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At the heart of Patient care are heroes, plain and simple. The 50 million family caregivers and home health workers who are with these patients day in and day out, offering them compassion, love, affection—and friendship.
There are two areas of at-home disease management that dramatically impact patient stability:
There are two areas of at-home disease management that dramatically impact patient stability:
At the heart of patient care are heroes, plain and simple. The 50 million family caregivers and home health workers who are with homebound patients day in and day out, offering them compassion, love — and friendship.
For a patient with an advanced chronic disease, each new day brings no guarantees. The key to advanced chronic disease management is maintaining stability, or the patient’s “baseline."
Take a look at how we reach caregivers and patients.
Disease management isn’t just about pills and medical procedures. It doesn’t happen without the home health aides, family members and patients who fight, every single day, against illness, suffering and loneliness. Century Tree teaches sophisticated topics-- like patient care techniques and disease process— while meeting the learning needs of the people who know about the realities of struggling with chronic disease better than anyone:
There are two areas of at-home disease management that dramatically impact patient stability:
Keeping your patient at “baseline” with:
Even with the most diligent disease management, advanced CHF, type 2 diabetes, COPD and Alzheimer’s dementia patients have acute episodes that can require hospitalization.
There are two areas of at-home disease management that dramatically impact patient stability:
There are two areas of at-home disease management that dramatically impact patient stability:
There are two areas of at-home disease management that dramatically impact patient stability:
For a patient with an advanced chronic disease, each new day brings no guarantees. The key to advanced chronic disease management is maintaining stability, or the patient’s “baseline.”
There are two areas of at-home disease management that dramatically impact patient stability:
There are two areas of at-home disease management that dramatically impact patient stability:
Never forgetting the most important thing about caregiving—The very real people who keep patients safe, stable and alive
There are two areas of at-home disease management that dramatically impact patient stability:
Century Tree content offers medical information in a style that is easy-to-understand, personal and practical. It can be applied to any number of health issues from Covid 19 to athlete’s foot—in fact, it is especially suited to what has become our central form of communication—social media. Just as important, with our “vlogger style” lends itself to fast, economical production—essential qualities not just for increasing our inventory of videos, but also for responding quickly to new, sometimes urgent needs for medical information.
Millions of Americans are getting their information via the Internet. The problem is that current resources, like WebMD and The Mayo Clinic, while offering excellent information, are only accessible to visitors with sophisticated reading skills—While chronic diseases (along with virtually every single health problem) disproportionately afflict the poor and less educated.
If you look at state-by-state statistics, the top 5 states for deaths from diabetes, heart disease and COPD are all in the bottom 7 states for per capita income and education. As well, home health aide jobs are low paying and often don’t even require a high school diploma
To reach the people who really need information about disease, we need to assume that our audience is comprised of non-readers—that realization is at the core of Century Tree’s content.
We also hope to move beyond serving a conventional Internet audience by partnering with organizations and companies who share our desire to improve buy-in from caregivers and patients to chronic disease management, including healthcare, pharmaceuticals and health insurance.
The epicenter of the advance chronic disease epidemic is not actually The United States. It’s developing and BRIC nations like Brazil, India, Mexico and Bangladesh that have high rates of poverty and working poor who consume processed foods, smoke, and are inactive both at work and during leisure time—all risk factors for chronic disease.
Century Tree videos are designed so we can “switch in” characters and narrators speaking different languages, and representing different cultures, to create videos for several countries and cultures using a single scaffolding.
Nostalgia • Videos • Forums • Activities • Connection
Caregiving for someone with a serious disease is a profoundly personal experience reflecting our deepest beliefs about :
Century Tree content reaches caregivers "where they live," exploring each of the many dimensions of caregiving from the practical to the personal, and the funny stuff
DM2 Overviews & DM2 Coping Measures
DM2 Neuropathy
DM2 Overviews & DM2 Coping Measures
CHF - Overviews & DM2 Coping Measures
CHF scrip and pic story 01
CHF scrip and pic story 02
COPD Overviews & DM2 Coping Measures
COPD scrip and pic story 01
COPD scrip and pic story 02
ALZ Overviews & Coping Measures
ALZ scrip and pic story 01
ALZ scrip and pic story 02
When describing chronic diseases to patients,
it is often easier to show them visually in an immersive way to
help them to understand the complex ideas
that are being described to them
Patients with CHF retain water throughout bodies, most obviously in feet and lower legs. Swollen legs can lead to complications like non-healing venous stasis ulcers and dangerous cellulitis infections. “Swelling Sores and Cellulitis,” along with its companion piece, “Keep Leg Swelling Under Control,” teaches caregivers and patients the basics of managing swollen legs and complications.
As a young woman, it would never have occurred to Sally that she would spend most of her forties caring for her aging mother, watching TV with her, going to seemingly endless doctors’ appointments, while fighting the loneliness the two of them share. And then there are times like this one— When Mom wandered off into New York on Halloween night. Acts of Grace is a story about how real problems can be scarier than anything Halloween brings, and about how love can bring solutions.
You didn’t know dogs could talk, did you? Well, they can’t—except in Century Tree videos. ‘Don’t Suffer’ is a humorous way to teach something mundane (but essentially important for keeping COPD safe, stable and out of the hospital)—correct administration of inhaled COPD medications.
Century Tree makes a lot of videos and instruction about the basics of disease management. “Features” are a little different: They’re everything from touching dramas to short documentaries to music videos. Some are moving. Others are funny. All of them are entertaining.
Bahala Na is a beautiful animated short film about a Filipina home health aide balancing caring for sick, and sometimes difficult, patients in Los Angeles—While, at the same time, being a long-distance mother to her children half a world away.
4 SENTENCES THAT MIKE NEEDS TO WRITE: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.